Take two and call me in the morning.

I just saw a commercial for a birth control pill called "Yaz." I don't know, but that name just doesn't inspire a whole lot of confidence. "Honey, did you take your Yaz today...we don't want an accident...". It struck me, probably because I'm now working on a name for a new over-the-counter med. It's from a big well-known brand. I'm finding it really tough, because you want to make it sound impressive and clinical and all, but it also has to be easy-to-remember and consumer-friendly. It's for a pill that controls body aches. So, maybe I can go with the "Yaz" formula and name it after an obscure band from the '80s. How about "Kajagoogoo?" Would you take that if you were in pain? Or, "Oh, my back is killing me. I'm going to CVS to pick up some Animotion." Or, maybe they just thought the name "Yaz" was cute and fun for a birth control pill. Three letters, ending in an often unused letter. Just like the word "sex." Hmmm...good thinking. In my opinion, I think the "Yaz" folks got the easy-to-remember/consumer-friendly part right, I just think they dropped the ball on the impressive/clinical side. I guess I'm obsessing a bit about it because I am banging my head against the wall for a decent name, and yet there's some dipshit who suggested "Yaz" as a joke and got paid for it.

What about "Enzyte?" It's the "male enhancement" pills advertised with those retro type commercials and that guy "Bob." Funny commercials. Bad name. "Enzyte?" Not getting it at all. "En" as in "enlarge," "zyte" as in...nothing! Why not call it "Bigwangyte" or "Horseschlongzyte" or "Rockhardyte." At least you'll know exactly what it does. Is it really supposed to make your junk bigger? No such thing. You want a bigger digger, you get one of those plastic pump things. Everyone knows that.

I'm not even going to get into the commercial for Cialis with the people in bathtubs on a hilltop. What the hell? But I guess we can be thankful they didn't call it something like "DeBarge."